IPL 2025: TV viewership sees 40% rise since Star takeover in 2018, aim to reach billion fans locked in
The Indian Premier League (IPL) continues to be a juggernaut in Indian sports and entertainment, with TV viewership surging by an incredible 40% since 2018. Even with the growing popularity of digital streaming, television remains the go-to platform for IPL fans. The ongoing IPL 2025 has drawn fans in huge numbers, with more than 25 […]