PKL 2023 surges despite cricket’s dominance, records 38% growth in ratings
Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), has kicked off its10th season with impressive viewership numbers. According to BARC, a whopping 80.1 million viewers tuned in to Star Sports to catch the first four matches, accumulating an impressive 2.7 billion minutes of watch time. This stellar start underscores the unwavering and […]
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